We are small business owners just like you. We opened up our virtual tax and bookkeeping firm to fulfill our own hopes and dreams. We get it – being a business owner is not easy.
As a business owner, you need to dedicate yourself to the things that make you money, while having someone trustworthy give you an understanding of where you are financially. We make sense of it all for you and then we sit down with you to strategize how to get to the next level.
Our goal is to have your books be so clean, they sparkle and they get you all of the deductions you ethically and legally should receive.
We’re rule followers. That’s who we are by nature. We will inspect every last dollar and transaction to make sure your business is healthy.
Are you trying to get more grants or contracts? Are you hoping to secure a loan? Then you need us and we are here for you.
Whether you prefer to keep doing your own books or you would like for us to take care of the monthly online bookkeeping and accounting, we customize every single offering to best fit your situation.
Not only are we QuickBooks ProAdvisors and Enrolled Agents, with unlimited IRS representation rights, we have vast experience in operations, marketing, sales and corporate retail. We use all of that experience to strategize for you.
Partners
Elizabeth Fiore, EA
Partner
Elizabeth is a mixture of right-brain methodical precision and a left-brain artist. Elizabeth has extensive experience as a strategic marketer and designer but lives by the numbers. Her experience in strategic planning, retail buying, and business operations has contributed to the knowledge she shares with business owners every day. As […] Read More
Joe Fiore
Partner
Joe grew up in the rural farmlands of North Central Florida. He loves being outside in nature and is always seeking more knowledge. Joe graduated with a Bachelor of Science from the University of Florida and built a life in Gainesville. He enjoys spending time with his lovely wife, Elizabeth […] Read More
Meet the Team
Alex Soto
Staff Accountant
Alex brings over 12 years of experience in bookkeeping, budget management, and nonprofit bookkeeping to our team. With a Bachelor’s and Master’s degree in Accounting from Western Governors University, Alex’s expertise is grounded in both practical application and academic excellence. As a member of our tax team, Alex is dedicated […] Read More
Karina Woodward
Client Services
Karina is a part of our Client Services team and focuses on making sure all the pieces are in place. She has extensive experience in administration, salon management, real estate, and financial aid. Karina received a Bachelor’s degree from the University of Florida in 2004, and started her professional career […] Read More
Emily LaPrairie
Client Services Manager
Emily LaPrairie is a bookkeeper, business consultant, and artist from Midland, Michigan. She graduated from Delta College in 2018 with a degree in Small Business Management and Entrepreneurship. Emily has been an entrepreneur since 2012, which led to her interest in bookkeeping. Emily specializes in bookkeeping for artistic businesses. Her […] Read More