We are small business owners just like you. We opened up our virtual tax and bookkeeping firm to fulfill our own hopes and dreams. We get it – being a business owner is not easy.
As a business owner, you need to dedicate yourself to the things that make you money, while having someone trustworthy give you an understanding of where you are financially. We make sense of it all for you and then we sit down with you to strategize how to get to the next level.
Our goal is to have your books be so clean, they sparkle and they get you all of the deductions you ethically and legally should receive.
We’re rule followers. That’s who we are by nature. We will inspect every last dollar and transaction to make sure your business is healthy.
Are you trying to get more grants or contracts? Are you hoping to secure a loan? Then you need us and we are here for you.
Whether you prefer to keep doing your own books or you would like for us to take care of the monthly online bookkeeping and accounting, we customize every single offering to best fit your situation.
Not only are we QuickBooks ProAdvisors and Enrolled Agents, with unlimited IRS representation rights, we have vast experience in operations, marketing, sales and corporate retail. We use all of that experience to strategize for you.
Partners
Elizabeth Fiore, EA
Partner
Elizabeth is a mixture of right-brain methodical precision and left-brain creativity. With extensive experience in strategic marketing and design, she still lives by the numbers. Her background in strategic planning, retail buying, and business operations shapes the practical guidance she shares with business owners every day. Elizabeth grew up in […] Read More
Joe Fiore
Partner
Joe grew up in the rural farmlands of North Central Florida. He loves being outside in nature and is always seeking more knowledge. Joe graduated with a Bachelor of Science from the University of Florida and built a life in Gainesville. He enjoys spending time with his wife, Elizabeth, and […] Read More
Meet the Team
Louis Bautista
Staff Accountant and Bookkeeper
Louis Bautista is a Gainesville-based bookkeeper and business operations professional with experience in financial management, payroll, budgeting, accounts payable and receivable, and business administration. He holds a Bachelor’s Degree in Finance from Kutztown University. He enjoys finding ways to improve processes, maintain organization, and help businesses operate more efficiently. Outside […] Read More
Jennifer Kavanagh
Bookkeeper
Jennifer holds a Bachelor’s Degree in accounting from Grand Canyon University (go ‘Lopes!) and has three wonderful children. She has been working in the accounting field for over 5 years. When she’s not working, she can be found touring vineyards or cheering loudly on the sidelines of various youth sports. Read More
Alex Soto
Staff Accountant
Alex brings over 12 years of experience in bookkeeping, budget management, and nonprofit bookkeeping to our team. With a Bachelor’s and Master’s degree in Accounting from Western Governors University, Alex’s expertise is grounded in both practical application and academic excellence. As a member of our tax team, Alex is dedicated […] Read More